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The results

Real firms. Real signed cases.
Numbers that hold up.

How personal injury firms used exclusive, qualified, and signed-case programs to close more of the right matters at a lower cost per signed case.

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10 to 15%
typical close rate
5 to 8x
return on lead spend
87%
reorder rate
< 5 min
speed to first contact
Case studies

Five programs, one yardstick behind every one.

Every program is measured the same way: what the firm spent, how many matters it signed, and what each signed case ended up costing.

Exclusive MVA Forms

Cleaner intake, more cases signed

A busy personal injury firm was drowning in cold, resold names from its last vendor. We sent 100 exclusive MVA leads — one firm per lead, qualified before delivery and dialed within five minutes. Thirteen signed in the opening cycle at a cost per signed case in the low $3,000s, and intake wasted far fewer hours on dead numbers.

"The real change was that people actually remembered asking for help. My intake team quit treating every call like a coin toss."
Managing Partner, PI Firm
100
Leads delivered
88
Met the criteria
13
Cases signed
Low $3Ks
Cost per signed
Warm Transfers

Live conversations that convert

A firm that closes better on the phone but hated the dialing grind switched to warm transfers, verified by the call center and passed over after a short buffer. Of 50 connected, verified callers, eleven signed — a 22 percent close at about $2,200 per signed case, with no dialing, no voicemail, and no chasing.

"An actual person on the line who genuinely wanted to talk. No dialing, no voicemail, no chasing. It reshaped our entire day."
Intake Manager, PI Firm
50
Transfers accepted
11
Cases signed
22%
Close rate
~$2,200
Cost per signed
Fully Qualified Live Transfers

Speed to contact as the edge

With three qualification layers cleared before the call ever connected — an AI screen, a live agent confirming injury, fault, insurance, and intent, then a final validation — this firm accepted 30 transfers and signed fourteen. That is a 47 percent conversion, right in the 40 to 60 percent range typical of qualified calls, at $2,500 or less per signed case. Billing happens only on full acceptance.

"A live transfer leaves nothing to guess. The person is right there, they know why we're talking, and my team can tell inside five minutes whether it's worth pursuing."
Intake Director, PI Firm
30
Transfers accepted
14
Cases signed
47%
Conversion
$2,500
or less per signed
Signed Retainers

Signed cases with no funnel to build

A firm that wanted to grow without operating its own marketing or intake funnel took ten signed retainers, executed on the firm's own documents with a warm handoff and a review window. At a steady $3,250 per signed file and a conservative $12,000 average fee, those ten cases point to roughly $120,000 in projected fees — about 3.7 times the spend. You pay only for the cases you approve.

"We were after signed cases, not one more marketing experiment. Predictable cost per file, and we paid only for the ones we kept."
Partner, PI Firm
10
Cases signed
$3,250
Per signed file
~$120K
Projected fees
3.7x
Return on spend
Police Report Signed Retainers

Premium signed cases, no conversion risk

A firm sitting on an intake backlog wanted control before spending a dollar. We presented eleven police-report-backed, medically validated signed retainers. The firm approved ten and passed on one after review. At a $15,000 average fee on these premium files, the ten point to about $150,000 in projected fees against roughly $32,500 in cost — a 4.6 times return, with no intake labor and no conversion risk.

"We could actually say no. It felt less like buying marketing hope and more like reviewing something our attorneys could genuinely rule on."
Partner, PI Firm
11
Matters presented
10
Cases approved
~$150K
Projected fees
4.6x
Return on spend
In their words

What firms report back.

The through-line is not some miracle lead. It is cleaner conversations, quicker intake, and a cost per signed case they can actually control.

"The pre-qualification is really the whole game. These people already know why they picked up the phone."
PI
Firm Client
Personal injury firm
"Exclusive genuinely meant exclusive. We weren't the fourth firm dialing the same person, and the calls felt calmer for it."
FO
Firm Owner
Plaintiff side practice
"At last, a number I can walk the partners through: what we spent, how many we signed, and what each case cost."
MP
Managing Partner
Multi-attorney PI firm
"The approval step is what made it feel fair. We paid for the cases we were comfortable taking, not for promises."
PA
Partner
Injury firm
"My intake team could hear the difference within the first thirty seconds. The caller knew exactly why they were on the line."
ID
Intake Director
PI firm
"Genuine conversations, delivered quickly. We stopped treating every call like a coin toss."
MP
Managing Partner
PI firm
The next step

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In 45 minutes we walk through your intake, geography, and case mix, then build the numbers around your own average case value.

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Momentum Marketing LLC  •  marcus@momentummarketingllc.net  •  818.554.5724